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To Be or not to Be (a social media butterfly)

September 17, 2010
We are Avant Facebook

Like it or not, social networking isn’t going anywhere soon. Facebook has over 500,000,000 active users. Twitter had it’s 10 billionth tweet last March. Prior to 2006, a tweet was a noise that a bird made. Now a tweet is when you define a moment, a mood, an expression in 140 characters or less (and you thought you were more complex than that). In fact, I’ll use both Facebook and Twitter to announce this post, and I’ll add it to Digg and Delicious.


Social networking is one of those areas where you can define yourself, or let yourself be defined. As an individual, I may not care one way or the other – no big deal. As a company or brand, it becomes more important. It’s about ensuring that accurate company and product information is disseminated. It’s about a sense of responsibility towards our Associates and their customers. And I won’t lie, it can also be fun.

It’s also another tool that allows us to stay connected with our Associates. We also connect with them face-to-face, through email and over the telephone. We don’t use telegraph, carrier pigeons or sonar. Please don’t judge us.

The key here is that we use social media to augment our offline activities. We don’t let it consume us. Online interaction tends to be a series of updates and comments; offline is where life happens. And Avant founder Brent Payne’s motto is “go out and live!”

So connect with us a bit. Like us, Follow us, Watch us, See us, Digg us, Bookmark us and… go out and live!

2 Comments leave one →
  1. yeah right? permalink
    September 17, 2010 9:58 am

    Who uses carrier pigeons? Get real.

    • September 17, 2010 10:02 am

      Yeah I should have said “smoke signals” =)

      Have a great weekend.

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